Data protection

Information on data protection and copyright

Content
The content of these pages has been carefully prepared and checked. Perfect Skin Berlin assumes no liability for the topicality, correctness, completeness or quality of the information provided. Liability claims against Perfect Skin Berlin relating to material or immaterial damage caused by the use or non-use of the information provided or by incorrect and incomplete information are generally excluded, unless it can be proven that Perfect Skin Berlin acted intentionally or due to gross negligence. Perfect Skin Berlin expressly reserves the right to change, supplement or delete parts of the site or the entire offer or to discontinue publication without prior notice.

Rights
of use The copyright © of all content and brand logos is held by Perfect Skin Berlin. The reproduction of such content in other electronic or printed publications is not permitted without the express consent of Perfect Skin Berlin. The use requires our express permission!

Trademark Law
Perfect Skin Berlin has trademark protection for “Plasmalite”, “Chromolite” and “Perfect Skin”, protected by national and international property rights. Its use requires our express permission. All trademarks and trademarks mentioned on the website and possibly protected by third parties are subject to the provisions of applicable trademark law and the proprietary rights of the respective registered owner. The conclusion that trademarks are not protected by the rights of third parties should not be drawn simply because they are mentioned.

Links
In the case of direct or indirect references to external websites that lie outside the area of responsibility of Perfect Skin Berlin, a liability obligation would only come into force if Perfect Skin Berlin is aware of the content and this would be technically possible and reasonable in order to prevent illegal content. Perfect Skin Berlin hereby expressly declares that at the time the links were set, no illegal content was recognizable on the linked pages.

Legal validity
This disclaimer is part of the Internet publication to which you have been referred. If parts or individual formulations of this text no longer or not completely correspond to the current legal situation, the remaining parts of the document remain unaffected in terms of content and validity.

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offer”).

The terms used are not gender-specific.

Last updated: 26 February 2025

Table of contents

Responsible

Perfect Skin Berlin GmbH
Reinhardtstr. 15
10117 Berlin

Authorized representatives: Kathrin Gallus

E-mail address: info@perfectskin.de

Phone: +49 (0) 30 – 466 04 277

Imprint: https://www.perfectskin-berlin.de/impressum/

Overview of processing

operations The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects
.

Types of data processed

  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Special categories of data

  • Health data.

Categories of data subjects

  • Service recipients and clients.
  • Interested parties.
  • Communication partners.
  • Users.
  • Business and contractual partners.

Purposes of processing

  • Provision of contractual services and fulfilment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organisational procedures.
  • Remarketing.
  • Conversion measurement.
  • Target group formation.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.
  • Public relations.
  • Business processes and business procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or purposes.
  • Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) – the processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data are not overridden.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states may apply.

Security measures

In accordance with the legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, securing availability and separation relating to it. Furthermore, we have set up procedures to ensure the exercise of the rights of data subjects, the deletion of data and reactions to the threat to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.

Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not necessary, the IP address is shortened (also referred to as “IP masking”). In this case, the last two digits or the last part of the IP address after a period are removed or replaced by wildcards. The shortening of the IP address is intended to prevent or significantly complicate the identification of a person on the basis of his or her IP address.

Secure online connections with TLS/SSL encryption technology (HTTPS): To protect users’ data transmitted through our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), protecting the data from unauthorized access. TLS, as the evolved and more secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.

Transfer of personal data

As part of our processing of personal data, it happens that it is transmitted to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognised by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. In all other respects, data transfers will only take place if the level of data protection is otherwise ensured, in particular by means of standard contractual clauses (Art. 46 (2) (c) GDPR), explicit consent or in the case of a contractual or legally required transfer (Art. 49 (1) GDPR). In addition, we will inform you of the basis of the third-country transfer for the individual providers from the third country, whereby the adequacy decisions take precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found in the EU Commission’s information service: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of 10.07.2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). As part of the data protection notice, we inform you which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or there are no other legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be retained for commercial or tax reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more information about the retention period or deletion periods of a date, the longest period is always decisive.

If a period does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period shall be the date on which the termination takes effect or other termination of the legal relationship.

We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general periods apply to retention and archiving under German law:
    • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organisational documents required for their understanding (sec. 147 para. 1 no. 1 in conjunction with para. 3 AO, sec. 14b para. 1 UStG, sec. 257 para. 1 no. 1 in conjunction with para. 4 HGB).
    • 8 years – accounting documents, such as invoices and cost receipts (sec. 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and sec. 257 para. 1 no. 4 in conjunction with para. 4 HGB).
    • 6 years – Other business documents: received commercial or business letters, reproductions of the sent commercial or business letters, other documents insofar as they are important for taxation, e.g. hourly wage slips, company accounting sheets, calculation documents, price labelling, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
    • 3 years – Data necessary to consider potential warranty and indemnity claims or similar contractual claims and rights, as well as to process related requests, based on previous business experience and common industry practices, will be retained for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to revoke the consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as to obtain further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
  • Complaint to supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your workplace or the place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.

Business Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), in the context of contractual and similar legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfil our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organisation. In addition, we process the data on the basis of our legitimate interests both in proper and business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations. The contractual partners are informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners of which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal reasons of archiving (e.g. for tax purposes, usually ten years). We delete data that has been disclosed to us by the contractual partner in the context of an order in accordance with the specifications and in principle after the end of the order.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and e-mail addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
  • Special categories of personal data: Health data.
  • Data subjects: recipients of services and clients; interested parties. Business and contractual partners.
  • Purposes of processing: provision of contractual services and fulfilment of contractual obligations; communication; office and organisational procedures; organisational and administrative procedures. Business processes and business procedures.
  • Retention and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal basis: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Therapeutic services: We process the data of our clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to be able to provide our services to them. The processed data, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and Klientenverhältnis.In the context of our activities, we may also process special categories of data, in particular information on the health of the clients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or ideological beliefs or trade union membership. For this purpose, we obtain the explicit consent of the clients if necessary and otherwise process the special categories of data if this serves the health of the clients, the data is public or other legal permissions are available.

    If it is necessary for the performance of our contract, for the protection of vital interests or by law, or if the client’s consent has been obtained, we disclose or transmit the client’s data to third parties or agents, such as authorities, medical facilities, laboratories, billing offices as well as in the field of IT, office or comparable services, in compliance with the professional requirements; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Providers and services used in the course of business activities

In the course of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (in short “Services”) in compliance with the legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and posts as well as the information relating to them, such as information on authorship or time of creation); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: service recipients and clients; Interested parties. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Office and organisational procedures; Business processes and business procedures; Communication; Organisational and administrative procedures. Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Provision of the online offer and web hosting

We process the data of the users in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); Log data (e.g. log files relating to logins or the retrieval of data or access times). Content data (e.g. textual or pictorial messages and contributions as well as the information relating to them, such as information on authorship or time of creation).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also known as a “web host”); Legal basis: Legitimate interests (Art. 6 (1) sentence 1 (f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. The server log files may include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
  • E-mail dispatch and hosting: The web hosting services we use also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission of the e-mails between the sender and the receipt on our server; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Use of cookies

The term “cookies” refers to functions that store information on users’ end devices and read them out of them. Cookies can also be used in relation to various concerns, such as for the purposes of the functionality, security and comfort of online offers as well as the creation of analyses of visitor flows. We use cookies in accordance with the legal regulations. To do this, we obtain the user’s consent in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings and the assurance of the functionality and security of our online offer. Consent can be revoked at any time. We provide clear information about the scope of the cookies and which cookies are used.

Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the relevant services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be stored and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. in the context of obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which the consent of the users is obtained for the use of cookies or for the procedures and providers specified in the consent management solution. This procedure serves to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies used to store, read and process information on the users’ end devices. As part of this procedure, the consent of the users for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, is obtained. Users also have the option of managing and revoking their consents. The declarations of consent are stored in order to avoid being asked again and to be able to provide proof of consent in accordance with the legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. In the absence of specific information on the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, the information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the terminal device used; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • BorlabsCookie: Consent management: Procedures for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users’ end devices as well as their processing; Service providers: Execution on servers and/or computers under their own responsibility under data protection law; Website: https://de.borlabs.io/borlabs-cookie/. Further information: An individual user ID, language as well as types of consent and the time of their submission are stored on the server side and in the cookie on the user’s device.

Contact and enquiry management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact enquiries and any measures requested.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners.
  • Purposes of processing: communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us in order to answer and process the respective request. This usually includes information such as name, contact information and, if applicable, other information that is communicated to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Contact Form 7: Management of contact requests and communication; Service provider: Rock Lobster, LLC; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://contactform7.com/. Further information: Operation within its own hosting environment.

Newsletters

and electronic notifications We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) exclusively with the consent of the recipients or on the basis of a legal basis. If its contents are mentioned in the context of a subscription to the newsletter, this content is decisive for the consent of the users. To register for our newsletter, it is usually sufficient to provide your e-mail address. However, in order to be able to offer you a personalized service, we may ask you to provide your name for a personal address in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently comply with contradictions, we reserve the right to store the e-mail address in a blacklist (so-called “blocklist”) solely for this purpose.

The logging of the registration process is based on our legitimate interests for the purpose of proving that it is running properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Metalogical, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved). Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Opt-out: You can cancel the receipt of our newsletter at any time, i.e. . h. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail, for this purpose.

Further information on processing processes, procedures and services:

  • Measurement of open and click-through rates: The newsletters contain a so-called “web beacons”, i.e. a pixel-sized file that is retrieved from our or its server when the newsletter is opened, provided that we use a shipping service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval are initially collected. This information is used to technically improve our newsletter on the basis of the technical data or the target groups and their reading behaviour on the basis of their access locations (which can be determined with the help of the IP address) or the access times. This analysis also includes the determination of whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of the opening and click rates as well as the storage of the measurement results in the profiles of the users as well as their further processing are carried out on the basis of the consent of the users. Unfortunately, a separate revocation of the performance measurement is not possible, in which case the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • CleverReach: Email sending and automation services; Service providers: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/. Data Processing Agreement: Provided by the Service Provider.

Web analysis, monitoring and optimisation

Web analysis (also referred to as “reach measurement”) is used to evaluate the flow of visitors to our online offer and can include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, identify at what time our online offer or its functions or content are used most frequently, or invite you to reuse. It is also possible for us to understand which areas need to be optimised.

In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data combined into a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data vis-à-vis us or the providers of the services we use, the processing of location data is also possible.

In addition, the IP addresses of the users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect the users. In general, in the context of web analysis, A/B testing and optimization, no clear user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as indicated in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyse the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to a terminal device in order to recognise which content users have accessed within one or more usage processes, which search terms they have used, which have called them up again or have interacted with our online offer. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their devices and browsers.
    It involves creating pseudonymous profiles of users with information from the use of different devices, which may involve the use of cookies. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city’s inferred latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible, and is not used for any other use. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is routed to Analytics servers for processing; Service Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google Tag Manager: We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activities. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles and does not carry out independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when using Google Tag Manager, the IP address of the user is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies can also be set in this process. However, this data processing only takes place if services are integrated via Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
    https://business.safety.google/adsprocessorterms. Basis for third-country transfers: Data Privacy Framework (DPF).

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar processes are used to store the information about the user relevant to the presentation of the aforementioned content. This may include, for example, the content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, the IP addresses of the users are stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) for user protection. In general, no clear data of the users (such as e-mail addresses or names) is stored in the context of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are usually stored in the cookies or by means of similar methods. These cookies can later generally also be read out on other websites that use the same online marketing process and analysed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, it is possible to assign clear data to the profiles, primarily if the users are members of a social network whose online marketing processes we use and the network connects the user profiles with the aforementioned information. Please note that users can make additional agreements with the providers, for example by giving consent during registration.

As a matter of principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. The conversion measurement is used solely for the success analysis of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Information on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for data processing is permission. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Notes on revocation and objection:

We refer to the data protection information of the respective providers and the options for objection specified for the providers (so-called “opt-out”). If no explicit opt-out option has been specified, there is the possibility that you switch off cookies in the settings of your browser. However, this may limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered collectively for the respective territories:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-territorial: https://optout.aboutads.info.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Target group formation; Marketing; Profiles with user-related information (creation of user profiles); Conversion measurement (measurement of the effectiveness of marketing measures); Remarketing. Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion according to the information provided in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Ads and Conversion Measurement: Online marketing procedures for the purpose of placing content and ads within the service provider’s advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and not personal information about individual users; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list, so that users can be shown ads on other online offerings based on their visit to the online service; Service Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
  • Enhanced conversions for Google Ads: If users click on our Google ads and subsequently use the advertised service (so-called “conversion”), the data entered by the user, such as email address, name, residential address or telephone number, may be transmitted to Google. The hash values are then compared with the users’ existing Google accounts in order to better evaluate and improve the users’ interaction with the ads (e.g. clicks or views) and thus their performance; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Website: https://support.google.com/google-ads/answer/9888656.

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the area of the European Union. This may result in risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of users. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users’ computers, in which the user’s usage behaviour and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures directly and provide information. If you still need help, you can contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or pictorial messages and posts, as well as information about them, such as information on authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network, allows you to share photos and videos, comment on and favorite posts, send messages, subscribe to profiles and pages; Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the Facebook social network – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see under “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As explained in Facebook’s Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, so-called “Page Insights”, to page operators so that they can gain insights into how people interact with their pages and with the content associated with them. We have entered into a special agreement with Facebook (“Page Insights Information”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, direct information or deletion requests to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data ). The joint controller is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of the data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

Plug-ins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or city maps (hereinafter referred to uniformly as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without an IP address. The IP address is therefore necessary for the presentation of this content or functions. We make every effort to use only content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information on the browser and operating system, referring websites, the time of visit and other information on the use of our online offer, but may also be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); Contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as information on authorship or time of creation).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Target grouping; Marketing. User-related information profiles (creating user profiles).
  • Retention and deletion: Deletion as specified in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Changes and updates

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require you to cooperate (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.

Definitions of terms

In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended for understanding.

  • Inventory Data: Inventory Data includes essential information necessary for the identification and management of contractors, user accounts, profiles, and similar mappings. This data may include, but is not limited to, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory Data forms the basis for any formal interaction between individuals and services, facilities, or systems by enabling unique attribution and communication.
  • Content Data: Content Data includes information generated during the creation, editing, and publication of content of all kinds. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
  • Contact details: Contact details are essential pieces of information that enable communication with people or organisations. They include, but are not limited to, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also known as “visit action analysis”) is a method used to determine the effectiveness of marketing measures. This is usually done by storing a cookie on users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, it allows us to understand whether the ads we have served on other websites have been successful.
  • Metadata, Communication, and Procedural Data: Metadata, communication, and procedural data are categories that contain information about the way data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include information about file size, creation date, author of a document, and change histories. Communication data captures the exchange of information between users through various channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and operations within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
  • Usage Data: Usage Data refers to information that captures how users interact with digital products, services, or platforms. This data includes a wide range of information that reveals how users use applications, what features they prefer, how long they spend on certain pages, and the paths they use to navigate through an application. Usage Data can also include frequency of use, timestamps of activity, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data that consists of using such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security, or generate performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offers can recognize, for example, at what time users visit their websites and what content they are interested in. This allows them to better adapt the content of the websites to the needs of their visitors, for example. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: “Remarketing” or “retargeting” is used when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: “Tracking” is when the behaviour of users can be tracked across several online offers. As a rule, behavioural and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: The term “controller” refers to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations carried out in connection with personal data, whether or not by automated means. The term is far-reaching and encompasses practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
  • Contract Data: Contract Data is specific information that relates to the formalization of an agreement between two or more parties. It documents the terms and conditions under which services or products are provided, exchanged, or sold. This category of data is essential for the administration and performance of contractual obligations and includes both the identification of the parties to the contract and the specific terms and conditions of the agreement. Contract Data can include the start and end dates of the contract, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options, and special terms or clauses. They serve as the legal basis for the relationship between the parties and are critical for clarifying rights and obligations, enforcing claims, and resolving disputes.
  • Payment Data: Payment Data includes all the information needed to process payment transactions between buyers and sellers. This data is critical for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank account details, payment amounts, transaction data, verification numbers, and billing information. Payment Data may also include information about payment status, chargebacks, authorizations, and fees.
  • Target group formation: Target group formation (or “custom audiences”) is when target groups are determined for advertising purposes, e.g. the insertion of advertisements. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he or she viewed the products. “Lookalike audiences” (or similar target groups), on the other hand, are used when the content assessed as suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating Custom Audiences and Lookalike Audiences.

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